About Conference

International CIRCLE Conference is the annual event hosted by different University each year. The history of the Conference can be viewed here

Sponsors and Patronage

Topics & Tracks

The leading theme of the Conference is ‘Creating and Delivering Value’. However, the focus of the Conference is intended to foster interdisciplinary work. We invite empirical and theoretical papers, including, but not limited to the following topics:

  • Marketing,
  • Logistics
  • Strategy,
  • Management,
  • Accounting and Finance,
  • Economics Issues,
  • Tourism, Hospitality and Events,
  • Fashion,
  • Consumer Behaviour,
  • Culture and Consumption Innovation,
  • Technology,
  • Leadership, Governance and HRM.

The traditional view of marketing implies that a company first produces a product and then attempts to sell it. This model may not be enough for the challenges of today’s marketplace. According to Peter Drucker, who is considered to be the founder of modern management thought, only marketing and innovations create value, the rest being merely the cost. Though this claim is debatable, marketing is perceived nowadays as one of the factors of value creation. Marketing not only creates value for all participants in the market, it also offers a company ways to capture more of the generated value.

Keynote speaker



We are pleased to announce that the first keynote speaker at CIRCLE 2017 Conference will be prof. Grzegorz W. Kolodko – Polish scientist, a professor of economic sciences, author of the theoretical economics mainstream known as the New Pragmatism, lecturer at Kozminski University in Warsaw, Deputy Prime Minister and Minister of Finance in 1994-1997 and 2002-2003, author of books and articles in the field of economics, expert and consultant to international organizations. Speech under the title „Poland, Europe, the World: After the Crisis or Before a Next One?” will be held on April 19, 2017.





Publishing Opportunities

The Accepted abstracts, after a double blind peer-review, will be published in Books of Abstract of the 14th CIRCLE Conference (with ISBN number), subject to author’s prior registration and payment.

Full papers presented during the conference will be considered for publication, after double blind peer-reviewed, in the following journals:

Conference Venue

The Conference will be held on Kozminski University’s Campus, Jagiellońska 59, Warsaw, Poland.

Gala Dinner on Friday will take place in Mercure Warszawa Grand Hotel, Krucza 28, Warsaw.

Conference Program

Scientific committee

prof. Claudio Vignali, University of Gloucestershire, UK
prof. Gianpaolo Vignali University of Manchester, UK
prof. Vitor Ambrosio, ESHTE, Portugal
prof. Gianpaolo Basile, University of Salerno, Italy
prof. Dolores Sanchez Bengoa, University of Vilnius, Lithuania
prof. Tomasz Bernat, The University of Szczecin, Poland
prof. Enrico Bonetti, Second University of Naples, Italy
prof. Bernd Britzlemaier, Pforzheim University, Germany
prof. Leo Dana, The University of Montpelier, France
prof. Michael Fass, University of Gloucestershire, UK
prof. Antonio Feraco, Nan Yang University, Singapore
prof. Lechosław Garbarski, Kozminski University, Poland
prof. Bernd Hallier, European Retail Academy, Germany
prof. Hisunori Hirogaki, Kushiro University, Japan
prof. Magdalena Krzyżanowska, Kozminski University, Poland
prof. George Lodorfos, Leeds Beckett University, UK
prof. Grzegorz Mazurek, Kozminski University, Poland
prof. Alberto Mattiacci, University of Rome „Sapienza”, Italy
prof. Hans Ruediger Kaufmann, University of Nicosia, Cyprus
prof. Carmen Santos, University of Leon, Spain
prof. John Stanton, St Joseph’s University, USA
prof. Madalena Pereira, University Beira Interior, Portugal
prof. Razaq Raj, Leeds Beckett University, UK
prof. Tahir Rashid, Salford University, UK
prof. Edyta Rudawska, The University of Szczecin, Poland
prof. Iga Rudawska, The University of Szczecin, Poland
prof. Daniella Ryding, University of Manchester, UK
prof. Martin Samy, Leeds Beckett University, UK
prof. Tomasz Wiśniewski, The University of Szczecin, Poland

Conference organising committee Kozminski University

prof. Magdalena Krzyżanowska, PhD – Head of the Committee
Jolanta Tkaczyk, PhD – Coordinator  contact:  jtkaczyk(at)kozminski.edu.pl
Marcin Awdziej, PhD – Public Relations  contact:  mawdziej(at)kozminski.edu.pl

Conference team Kozminski University

Prof. Anna Olejniczuk-Merta, PhD
Prof. Teresa Taranko, PhD
Mirosław Antonowicz, PhD
Paweł De Pourbaix, PhD
Krzysztof Chmielewski, PhD


The CIRCLE Conference Management Team

Gianpaolo Vignali PhD- President
prof. Claudio Vignali PhD
prof. Micheal Fass PhD
Razaq Raj PhD
Tahir Rashid PhD
prof. Siniša Dukić PhD
Daniella Ryding PhD


Optional program


 Official Conference Leaflet